Novotel is the heritage brand of Accor, opening in Lille Lesquin, France in 1967. Inspired by the Holiday Inn brand, Novotel was the first hotel brand in Europe to bring a high quality, standardized, modern hotel offering with a customer-centric focus.
Novotel was ahead of its time, offering a multi-service proposition including breakfast, a private bathroom, an in-room TV and telephone, air conditioning, leisure facilities, meeting rooms, and varied food and beverage offerings.
The Novotel network rapidly expanded around the world; the brand’s first flagship hotel in Australia, Novotel Sydney opened on Darling Harbour in July 1991. Since then, Novotel in Australia has achieved extraordinary growth, with a portfolio of 26 hotels and 5,608 rooms in operation as of December 2013.
Novotel is a network of modern, well-designed, and efficient hotels, genuinely committed to every kind of traveller.
With over 400 hotels and resorts in 60 countries, Novotel has a 4-star international rating in the upper midscale segment; properties are located in the heart of major international cities, business districts and tourist destinations, providing customers with the same high level of comfort, relaxation and well being throughout the world.
Occupying the tier between upscale and economy segments, Novotel should be seen as providing the best of both experiences: consistent quality and value for money.
To be recognised in 2017 as the benchmark in midscale hospitality, and to be loved by guests, partners, and employees.